Wednesday, January 14, 2009

Relationships mean more!

It’s a tough year for fundraising. One of my non-profit clients and fellow 85 Broads Foundation grant recipient The Nanubhai Education Foundation has changed our fundraising strategy for the year due to the shortage of large Wall Street backers. Where Wall Street was once a first stop for funding, it has never been more important to be creative with our event strategy. The event must go on! We have had success leveraging long term relationships with companies that share in our mission; companies such as Scholastic have more to offer than simply funding. They are able to host our event in their beautiful space, to provide various in-kind donations that will keep our schools in India running and serve as a long-term partner in helping develop our E.L.S. curriculum. At the end of the day, its our relationships that get us thru the rough times and will keep us moving forward in the future.

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